Extensive keyword research tools with accurate search volume data.
Comprehensive competitor analysis across SEO and PPC channels.
Detailed backlink auditing and monitoring features.
User-friendly interface suitable for beginners and experts.
In-depth site audit capabilities highlighting technical SEO issues.
Content marketing toolkit to optimize and plan content strategy.
Integrated social media management and tracking tools.
Frequent updates and improvements to features and database.
Customizable reporting for client presentations and internal use.
Strong customer support and educational resources.
Pricing can be expensive for small businesses or freelancers.
Steep learning curve due to the wide range of features.
Some data discrepancies reported compared to other SEO tools.
Limits on keyword tracking in lower-tier plans.
Occasional delays in data refresh for rankings and analytics.
PPC tools can be complex for non-experts.
Mobile app features are limited compared to desktop.
Reporting templates could be more flexible.
User interface can feel overwhelming for new users.
Some advanced features require add-ons at extra cost.
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