Offers one of the largest and most accurate backlink databases in the industry.
Provides in-depth keyword research across multiple search engines.
Competitor analysis tools reveal traffic sources, top pages, and link strategies.
Content Explorer helps identify high-performing content in any niche.
Site Audit feature detects technical SEO issues effectively.
Real-time rank tracking helps monitor keyword performance.
Clean, user-friendly dashboard with data-rich visualizations.
Alerts for new backlinks, lost links, and keyword movements.
Offers valuable insights even for non-technical users.
Active support and frequent feature updates.
Higher pricing compared to some competitors.
No free plan; limited trial availability.
Steep learning curve for SEO beginners.
Lacks integration with Google Analytics or Search Console.
Reports can be overwhelming without customization.
Limited keyword suggestions for smaller regions or languages.
No built-in social media tracking features.
Does not offer a mobile app.
User seats are limited on basic plans.
Historical data is restricted on lower-tier plans.
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